What is the most effective content strategy? Where should I focus my marketing? What's the one thing I can do to reach new customers? These are the burning questions I get asked all the time, and the answer is easy.
The most effective content strategy for brands today is video. Period. No matter what your business is or what you sell, you need to have a video marketing strategy for the most popular video platforms.
Video is the single most important strategy in marketing because it's the medium with the most consumer attention right now. Consumer appetite for video is ravenous. Whether it's video on YouTube, Facebook, Twitter, Snapchat or Instagram, consumers expect you to deliver engaging video content to them.
Video has always been the best way to deeply engage an audience. You should be happy about this because creating engaging content has never been easier! Every single social network has placed a huge emphasis on video. Your audience is spending the majority of their time on social platforms consuming videos, so make videos and meet them there.
The bottom line is that video is king right now; and businesses that leverage video content will win.