HanesBrands is the world’s largest marketer of basic apparel. They sell more units of intimate apparel, male underwear, socks, shapewear, hosiery and T-shirts than any other company.

Astronaut partnered with HanesBrands B2B to develop new B2B partners with the top online retailers in the world. We reinvented their prospecting sales strategy and produced an engaging B2B Partner Kit with multiple phases and touch points that focused on leveraging the power of the top online retailers in conjunction with the success of brand-awareness, drop shipping and product variety of HanesBrands.

We also elevated other B2B marketing materials by developing a new brand voice, direct mailers, newsletters, emails, websites, and other print and digital components to increase sales and build exceptional relationships with their B2B partners.