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The concessions area at Winston Lake Golf Course lacked an identity and struggled to offer value to customers. A recent partnership with Thunderbirds Food & Beverage promises to revitalize the concessions area—renovating the dining area and preparing a general makeover of food and drink offerings.

Astronaut was commissioned with the task of rebranding the Winston Lake Golf Course concession area. We set out to design a logo and color scheme around the new name: Mulligan’s Bar & Grill.

Mulligan's Bar & Grill

mull•i•gan (muhl-i-guh n), n.

 

A second chance to perform an action, usually after the first chance went wrong through bad luck or a blunder. Its best-known meaning is in golf, whereby a player is informally allowed to replay a stroke.

Mulligan's golf ball
Mulligan's Bar & Grill Logo
Mulligan's Bar & Grill Logo
Mulligan's Bar & Grill

The Mulligan’s logo has been designed to be quickly relatable to golf. The shape and color of the characters resemble a bird’s eye view of a golf course fairway. A golf ball is stuck in the name, conceptually relating to what a mulligan is. The term “bar & grill” was added to reflect the wider variety of food and drink options that will be available.

Mulligan's Napkins
Mulligan's Stadium Cups
Mulligan's hat
Mulligan's Golf Shirt