The concessions area at Winston Lake Golf Course lacked an identity and struggled to offer value to customers. A recent partnership with Thunderbirds Food & Beverage promises to revitalize the concessions area—renovating the dining area and preparing a general makeover of food and drink offerings.
Astronaut was commissioned with the task of rebranding the Winston Lake Golf Course concession area. We set out to design a logo and color scheme around the new name: Mulligan’s Bar & Grill.
mull•i•gan (muhl-i-guh n), n.
A second chance to perform an action, usually after the first chance went wrong through bad luck or a blunder. Its best-known meaning is in golf, whereby a player is informally allowed to replay a stroke.
The Mulligan’s logo has been designed to be quickly relatable to golf. The shape and color of the characters resemble a bird’s eye view of a golf course fairway. A golf ball is stuck in the name, conceptually relating to what a mulligan is. The term “bar & grill” was added to reflect the wider variety of food and drink options that will be available.