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The South Carolina Trails Program — a division of South Carolina’s Department of Parks, Recreation and Tourism — promotes healthy, outdoor activity on its hundreds of scenic trails and walking paths. Its website, SCTrails.net, provides information for the variety of trail-related activity across state.

The problem was that the SC Trails website was developed over a decade ago, and its aging capabilities were completely inadequate when it came to cataloging the growing amount of trails and walking paths in South Carolina.

Out with the old

All of the information on the SC Trails website was static. Trail maps were custom-drawn and difficult to update. The site lacked mobile mobile responsiveness. Without any sort of content management system, updating trail information was a difficult and time-consuming task. In short, the entire site was incapable of handling the vastly changing landscape of South Carolina’s evolving trail system.

SCTrails Old Website

Out with the old

All of the information on the SC Trails website was static. Trail maps were custom-drawn and difficult to update. The site lacked mobile mobile responsiveness. Without any sort of content management system, updating trail information was a difficult and time-consuming task. In short, the entire site was incapable of handling the vastly changing landscape of South Carolina’s evolving trail system.

SCTrails Old Website

Before we could begin designing the new site, we had to address the idea of branding. Since the South Carolina Trails program lacked any cohesive brand, we set out to develop an identity from which to base the site design.

SC Trails Badge

Logo Badge

SC Trails color scheme

Color Scheme

A worthy brand

The new visual recalls the hiking badges and clothing patches similar to those used by the National Park Service. A color palette was chosen from elements found in nature, and then adjusted to provide a pleasing, modern appeal.

The badge contains motifs that are indicative of South Carolina’s trail system. A trail runs from mountains in the distance, through a forest of evergreens, finally terminating at the rolling waters of the coastal regions.

A worthy brand

The new visual recalls the hiking badges and clothing patches similar to those used by the National Park Service. The badge contains motifs that are indicative of South Carolina’s trail system. A trail runs from mountains in the distance, through a forest of evergreens, finally terminating at the rolling waters of the coastal regions.

SC Trails Badge

A color palette was chosen from elements found in nature, and then adjusted to provide a pleasing, modern appeal.

SC Trails color scheme

With the brand in place, development could begin on the SC Trails website.

In with the new

The design of the all new SC Trails website is a bold, fullscreen tour-de-force. Interactive maps invite users to discover South Carolina’s extensive system of trails. Images are large and trail information is displayed in a way that easily scanable. The site promotes social activity through comments, wishlists, and achievements.

SCTrails New Website

In with the new

The design of the all new SC Trails website is a bold, fullscreen tour-de-force. Interactive maps invite users to discover South Carolina’s extensive system of trails. Images are large and trail information is displayed in a way that easily scanable. The site promotes social activity through comments, wishlists, and achievements.

SCTrails Old Website
SCTrails Mobile

Ready for mobile

We designed the SC Trails website to be fully responsive on a variety of screen sizes. More and more outdoor enthusiasts are using their mobile devices to search for trails, access maps using GPS, and download and save coordinates for offline viewing.

Manageable

SC Trails was built upon a proprietary content management system (CMS), making it easy for the client to add trails, maintain trail attributes and conditions, and manage social content throughout the site.

SCTrails CMS

South Carolina’s Department of Parks, Recreation and Tourism was thrilled with the site. It received such high acclaim that it was chosen to be unveiled at the Governor’s Conference in February, 2017.